If we reach the campus, we reach future leaders.
Historically, the university campus has been a seedbed of culture shapers and world leaders—sometimes for good, sometimes for evil. If we reach them with the gospel now, they will one day change the world for Jesus.
If we reach the campus, we reach families.
Statistically, people are most open to the gospel during their time at university; and with every student reached, we see the potential to reach the entire family with the gospel.
If we reach the campus, we reach the world.
Culturally, university campuses are becoming more and more diverse, giving us a unique opportunity to reach the nations with the gospel by reaching out to international students in our cities.